Cross-Selling

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1. What is Cross-Selling?

Cross-selling is the practice of encouraging customers to purchase additional, related, or complementary products alongside their original purchase to increase overall sales and enhance customer satisfaction.

Unlike upselling, which focuses on persuading customers to buy a higher-end or more expensive version of the product they are considering, cross-selling introduces additional products.

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2. Creating a Cross-Sell Product

To create a product available for cross-selling, you need to add the crossSellProducts field to the session configuration.

const config = {
  // ...
  products: [
      // ...
  }
  crossSellProducts: [
    {
      id: 'product_id',
      name: 'Product',
      price: {
        initial: 9.99,
        minimum: 7.99,
      },
    },
  ],
};